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5 technology trends transforming the fashion 2

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5 Technology Trends Transforming The Fashion Industry

The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead.

Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here.

I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead.

1. Wearable Technology Blurs the Line Between Tech and Fashion

What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech.

What happens, for example, when smart fabrics (you may already be aware of the San Francisco conference in April focusing on this trend) enable fashions to incorporate sensors that emit aromas or interact with the environment in different ways? Imagine fashions that alter their color or texture based on surrounding conditions of light, heat or sound.

Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. Would you like some smart-clothes to go with your smartwatch and smartphone?

Why it matters: The days of fabric as a strictly static resource are coming to a close—the days of fabric as an active (and interactive) resource are just beginning.

What it’s about: Digital Fashion Week is something of a curiosity now, but it’s the beginning of what could be a sea change in the fashion world.

Just as the internet and the 24/7 news cycle have been laying waste to weekly news magazines and daily newspapers, the hyper-networked fashion world to come is likely to transform any given Fashion Week into worldwide industry event that lasts 365 days a year.

This transformation will probably occur in stages, the first of which is global participation in local events. Live streaming of runway shows is already commonplace, and the impact of the social media component of those streams is only beginning to be understood and leveraged in a way that can benefit fashion brands.

Why it matters: Consider 1,000 people in New York and 1,000 people in San Francisco viewing an Amsterdam Fashion Week event. A new product hits the runway and the buzz in San Francisco is off the meter, while the reaction in New York is ho-hum at best. The retail implications for the brand presenting that product—and understanding the buzz both quantitatively and qualitatively—could make or break the product launch. That’s a single data point. Now imagine a flood of data points 365 days a year.

3. 3D Printing Means Everyone Becomes A One-Person Factory

What it’s about: If you haven’t heard much about 3D printing, brace yourself: Imagine having a printer in your home or office that, instead of putting ink to paper, actually creates three-dimensional solid objects. Print a pair of shoes? A handbag? A dress? Yep: All of the above … and more.

According to Forbes, 3D printing will be a $3.1 billion industry by 2016 and a $5.2 billion industry by 2020. I think those predictions are too conservative.

To understand how 3D printing will transform the fashion industry in the years ahead, compare and contrast life today with life before computers and smartphones and the internet. That’s the kind of transformative change that will be brought about by easily affordable 3D printing.

Over the past 20 years, the near-ubiquity of computers has democratized information and media. Publishing and broadcasting, once available to just a privileged few, are now available to anyone with an idea and a laptop or tablet—and that idea can be made available to anyone on the planet with the click of a mouse.

Why it matters: Think about designers in offices, apartments and garages developing accessory prototypes—or engaging in full-on production without any middleman whatsoever. Or imagine designers creating scale models of—well, of models wearing the designs they’ve created; how might those scale models be used to popularize and sell fashion? The possibilities are endless. The impacts will be enormous.

4. Smart Use of Metadata Will Give Brands A Competitive Edge

What it’s about: You’ve been hearing plenty in the news lately about metadata and the NSA, and you’re probably familiar with metadata as it relates to web pages. But consider other kinds of metadata.

How customers and potential customers interact with online product databases (GPS Styles, for one example) can reveal patterns of interest and intent that can suggest which products have the greatest possibility for success.

Gathering metadata is the easy part: Every digital action leaves a footprint, and capturing those footprints is a relatively minor issue. However, as everything that everyone in the industry does takes on a digital component, the volume of data capable of being captured is incalculable. This begs the question of how to make sense of it all.

Why it matters: Knowing how to sift through the haystack of information to identify needles of insight that can help weave profitable new strategies—that’s where the smart use of data-mining technologies coupled with strategic analysis will drive new avenues of success for fashion brands large and small worldwide.

5. Technology Will Make Everything You Know Today Obsolete in 10 Years

What it’s about: Moore’s Law states that the processing power of computers will double every two years. The term originated around 1970, and it’s held fairly true since then (though some analyses of Moore’s Law say the doubling occurs every 18 months).

In other words: A decade from now, the processing power of the average computer—or smartphone—will be 32 times stronger than it is today.

Imagine the seismic shifts that power will create: Those needles I referred to above might be easier for the entrepreneur to find. The digital capabilities of today’s biggest fashion brands will be dwarfed by the startup brands of 2024. The technology trends starting to emerge today will accelerate exponentially over the coming decade.

Why it matters: The truly successful fashion brands of tomorrow will be those that can not only recognize and cope with the pace of change, but embrace it. They will be aware of both the megatrends and microtrends in our industry—and will be flexible enough to strategically act on them with bold conviction. The fusion of fashion and technology has just begun.

The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. We are geeks with style and lovers of good stories!

Let's talk about it Share with us your experience and opinion on the subjects by filling the form below. Cancel Reply

1 Response > join the discussion. “5 Technology Trends Transforming The Fashion Industry”

Alka October 25, 2016 at 15:32

What an amazing artical indeed..loved it..

Blog Social Media In Fashion: How To Create A Winning Strategy With Snapchat Read more

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How to Write Movie Titles in Essays Correctly 2

How to Write Movie Titles in Essays Correctly

How to Write Movie Titles in Essays Correctly

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Differences Between Public and Private Colleges

Differences Between Public and Private Colleges

Student-Tutor Blog

Ah, the big question–should I attend a public or private college?

The hustle and bustle, and diverse student bodies of large public universities like UCLA or ASU can be very appealing. On the other hand, the benefits that come from small class sizes of private colleges like Occidental or Pepperdine are tough to beat.

I’m not here to tell you that private colleges are better than public colleges, or vice-versa. Instead I’m here to say that both types of colleges offer a ton of different resources and benefits and that, depending on you or your child’s preferences, one college might be a better fit for them than another.

Choosing the right college can be a tough and stressful decision, especially when you don’t know the major differences between public and private colleges, but fear not! Let this blog article be your personal guide to the advantages and disadvantages of both types of colleges.

This is by far the biggest difference between public and private colleges—private colleges cost more, significantly more.

I’m gonna go ahead and assume that everyone reading this article would rather pay less money to attend college (I know I would).

However, this doesn’t mean that a private school education can’t be well worth the cost. Having a degree from a prestigious private college might possibly open more doors for your child, and increase their return on investment.

But let me make one thing clear—COST IS NOT ALWAYS AN INDICATOR OF QUALITY.

It’s true. Most private schools have smaller class sizes, but some public universities offer this benefit as well! For example, ASU’s Honor College program offers smaller class sizes to those who qualify for the program.

The same can be said about prestige. UC Berkeley, the world’s top public research institution frequently ranks above most private schools, and in league with (and sometimes above) Ivy League schools.

So basically, private schools generally cost more, and while cost is an important factor to most, it should not be the only factor taken into consideration when making the big decision–especially because you never know what scholarships you’ll end up with.

Public universities are significantly larger (in terms of class size) than private colleges. I mean, duh, right? You probably already knew that one.

Let’s start off by describing the general view of class-size:

  1. If your child attends a private college, their class sizes will be much smaller. There will be more opportunities to become engaged in in-depth discussions with their professors, and they will get to know most of their fellow students extremely well (much like in high school).

  2. If your child attends a public university, their class sizes will likely be huge (sometimes in the hundreds). It will be difficult for them to get any one-on-one time with their professors and while they will probably make friends, they will miss out on that close-knit community feel that comes with attending a private college.

  3. While the above two statements are, more or less, true statements, they constitute a very two-dimensional view of class size. The big problem that I see with this very general view of class size is that it ignores the benefits that come from having a large student body.

    Read on to find out more about these benefits!

    Degree and Program Offerings

    Here’s where having a large student body starts to pay off. In general, public universities offer more majors and minors.

    Right now you’re probably wondering why exactly private schools can’t offer the variety of programs that public schools do. The simple answer is that private schools don’t have the student bodies to sustain a large number of programs.

    If Occidental college offered the same number of degrees that ASU offers, there’d be like 2 people in each major, and that’d just be silly (and inefficient).

    Let me give you an example of how this affects your child. Let’s say your child wants to study business, specifically accounting.

    First of all, not all private universities even have business schools or offer majors in business, and those that do often only have one umbrella major like “business” or “business administration,” but no accounting major.

    Now let’s take a look at ASU, a public university.

    ASU has an entire college dedicated to business. Within that college ASU offers majors in seemingly infinite fields of business, including accounting, finance, marketing, and supply-chain management. You can also major in business politics, business management, business with an emphasis on public speaking, and so on…

    So it looks like a large student body can be a good thing. At a public university, your child can major in just about anything their heart desires!

    Campus Clubs and Student-Led Groups

    Naturally, because private schools have significantly fewer students, there are going to be fewer clubs and student-led groups because… well… there aren’t enough students to lead a bunch of clubs.

    This is an area that I have personal experience in!

    All throughout high school I was in choir with one of my good friends. After high school, I went on to attend a public university in California, and she a small private college. We both wanted to keep up with our singing, which was easy for me to do since there were 13 student-led a cappella groups at my college (even if I didn’t make it into one there were 12 other groups I could try out for).

    My friend did not have the same luxury. In fact, there were no student-led singing groups on her campus at all. Not a single one. Nada!

    I’m not saying that you won’t be able to find your niche at a private college, but it might be a bit harder.

    At a public university you’re likely to find clubs centered on just about anything! Are you pre-med? Communist? Swing-dancer? Crocodile wrestler? There’s probably a club for that!


    Well there you go! Private colleges, while more expensive, have huge benefits. While public universities might lack the charm and community feel that private colleges have, they often have more degree programs and more on-campus opportunities.

    Like I said, choosing the right college can be tough, but don’t stress out too much! The college gods have a way of making sure that people end up where they’re supposed to be, and I know very few people that have been unhappy with their choice of college, public or private.

    And, once you’ve decided on your dream college, click here for more information on how your SAT scores can help you get into the college of your dreams!



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